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Interview with Julian Weiss, CEO and founder of headraft
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Providers of humanoid robots should integrate eye contact and other non-verbal cues into their services.
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The multiple applications of extended reality in consumer research are ubiquitous and promising.
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Sensory experiences within virtual reality are mostly visual and auditory. Addressing additional senses is technically challenging.
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Many companies have turned to offering extended reality applications to help customers imagine product benefits.
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The metaverse as a purely virtual world is still a vision, but brands can already benefit from AR applications today.
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The metaverse will empower brands to deliver products and services that are impossible in the real world.
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Virtual commerce holds the potential to transform the shopping experience by offering several benefits.
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Interview with Neil Hoyne, Chief Measurement Strategist at Google
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Quantifying a company’s purpose beyond profit is not easy but it is highly relevant.
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Successful brand stewardship requires ongoing monitoring of marketing-strategy-related sources of reputational brand risks.
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Equity incentives can tempt marketing executives to engage in short-sighted marketing management.
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On the basis of ESG metrics, companies can set clear sustainability goals.
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If you are not found in the places where consumers search, you won’t get into their consideration sets.
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The more metrics managers employ, the better their decision quality and marketing performance.
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It is necessary to measure what you need rather than to merely use what you have.
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The growing ubiquity of AI in consumers’ lives can be very convenient, but even if software developers and marketers strive to create ...
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The pandemic-triggered distance didn’t just change how we collaborate and communicate, it also set marketers, consumers and businesses ...
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The scalability of sales automation is dependent on a company’s capacity to create and operate use cases. For businesses not systematical...
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Robot- and AI-delivered service offers unprecedented economies of scale as the bulk of the costs are incurred in development. Physical ...
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Some activities you do alone in a virtual environment might be better or substantially cheaper in the metaverse than on the 2D internet ...
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The boundaries of AI in decision-making are shifting from the operational to the strategic level, according to a recent survey of 500 ...
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Modern marketing relies increasingly on technology. This trend began more than a decade ago and got another boost during the ongoing pand...
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The number of marketing and sales automation tools has grown tremendously over the past years. They enable automated marketing and ...
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