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Consumers love fashion but many also feel guilty about their consumption styles and their often exuberant and short-lived wardrobe. Repor...
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The design of a label has an influence on product evaluation and purchasing behaviour. The effect of a label should be tested in advance.
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Most marketers are familiar with the classic marketing funnel that illustrates how people are led from awareness to interest, desire, and...
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Facilitating more sustainable consumer behavior through regulation is often more complex than expected. One way to significantly reduce c...
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Many vegans feel torn between their personal beliefs about animal exploitation and their desire to protect themselves and loved ones from...
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Political consumerism is often presented as a viable means against the environmental degradation and socio-economic inequality posed by...
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To develop a more sustainable economy, we need a new definition of “consumption”: To consume is to use, not to buy. Understanding consum...
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When shopping for fun products, it is often easy to avoid troublesome information. Consumers use coping strategies to maintain a good moo...
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Brand activism involves a publicly stated position and goes beyond simply fulfilling a social responsibility. It seeks to proactively cha...
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Employment practices, civic responsibilities, philanthropy, environmental stewardship, the conduct of corporate executives and employees,...
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When the public opinion on a social matter is divided, it is riskier for large brands to engage in activism than for small brands. As lon...
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Some stakeholders, notably investors, might be worried that debatable activism interferes with the goal of making profits. Therefore, the...
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Companies not only stand up for or against specific matters in plain sight of the customer, they also pursue their interests less publicl...
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Trump’s frustration with mainstream “fake news” media led him to focus his communications on social media and Twitter in particular. An...
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The killing of George Floyd by a police officer in June of 2020 put the spotlight on brands with any history of racial injustice. One of...
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In a survey of future leaders, millennials answered what motivates them in their careers. Having a positive impact on society was the mos...
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Our relationship to technology is deeply paradoxical. On the one hand, we buy and constantly use more devices and apps, leaving our traces …
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Automated and personalized interactions may increase the relevance of marketing offers, but they also have less-positive economic and …
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Some algorithms may have similar discriminatory tendencies to humans. The presented study investigates gender bias in social media …
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In the 2016 presidential election, the vast majority of available polls showed a comfortable lead for Hillary Clinton throughout the whole …
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Even the dark web has its bright sides because it can be used as an unregulated testbed for technologies that will eventually appear on …
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The progress of artificial intelligence and new technologies triggers hot debates about the future of human life. While fans of the …
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In our augmented world, many decision situations are designed by smart technologies. Artificial intelligence helps reduce information …
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In a recent survey, about 900 “Leaders of Tomorrow” from more than 90 countries all over the world shared their opinions about “the impact …
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