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Hunting for “stars”, the icons of the reputation economy, is a prerequisite for survival in e-commerce in general and on sharing platforms …
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Today, virtually all e-commerce and sharing-economy platforms rely on star ratings or similar systems to build trust between anonymous …
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Research has documented racial or ethnic discrimination in online marketplaces, from labor markets to credit applications to housing.
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In a two-sided reputation system, it is in the interest of both buyers and sellers to be a good transaction partner. What sounds wonderful …
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While most consumers routinely read online reviews to inform their purchase decisions, the number of consumers who actively post reviews …
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Helpful reviews are like good movies or a good novel: if you’re hooked right away, you stay and remember. No matter how short, a review …
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For many travelers, the problem is familiar: You check out from Airbnb and your flight is not till later. So you have time to still enjoy …
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What drives people’s decisions to share product and service experiences? Several studies show that a sender’s emotional arousal is a …
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In the old economy, reputation was considered an important but somewhat underestimated intangible asset. In the digital economy, the …
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The gains from crowdsourcing can be high, but so can the risks. Contests may become a nightmare for the sponsoring …
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The development of new beverage concepts in close cooperation with consumers via crowdsourcing was a great success for Rivella AG overall, …
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NASA’s record of innovations is truly awesome. Every child knows about the first man on the moon and the space shuttle program, or marvels …
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Social innovations, just as any other form of innovation, can benefit from crowd engagement. However, the enthusiasm for crowdsourcing …
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While innovation contests have become very popular, the inclusion of crowds in the strategy process is less common.
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Crowds can be very effective, but that is not always the case. To actually render the usage of crowds effective, several factors need to …
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Crowdsourced tasks are very diverse – and so are platform types. They fall into four categories, each demanding different governance …
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Solutions to some of the most challenging problems have always come from people that are neither specialists nor experts in the focal field.
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The implementation of bot interfaces varies tremendously in current industry practice. They range from the human-like to those that merely …
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Whatever your perception of AI is, the machine age of marketing has arrived. To fully grasp how AI is changing every fabric of both our …
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Technological advancements in AI are continuously transforming the way companies operate, including how they interact with their customer...
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Consumers produce enormous amounts of textual data of product reviews online. Artificial intelligence (AI) can help analyze this data and …
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The algorithms that control AVs will need to embed moral principles guiding their decisions in situations of unavoidable harm.
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While many customers are still reluctant to entrust themselves to Alexa, Cortona or Siri in their homes, they seem to be less worried …
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Thanks to the rapid progress in the field of artificial intelligence, algorithms are able to accomplish an increasingly comprehensive list …
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