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While many customers are still reluctant to entrust themselves to Alexa, Cortona or Siri in their homes, they seem to be less worried …
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Though some managers question the success of loyalty programs (LPs), the core idea of leveraging information gained through loyalty …
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Auction thrill for everybody – no matter if you are the buyer or seller – that´s what has made eBay famous and attractive in its early …
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Visitors of an online retailer’s website leave digital traces. Every click and each interaction on the website generate information about …
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To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their …
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Big data are taking center stage for decision-making in many retail organizations. Customer data on attitudes and behavior across channels …
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Price differentiation is a longstanding marketing instrument in retailing. In our digital omni-channel environment its implementation may …
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With the rise of digital technologies, retailing has become a field of value co-creation. Rather than selling readymade products and …
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The retail sector is evolving from a structurally rather rigid and somewhat un-emotional mainstay in the economy to a most dynamic field …
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Up to now, IoT device adoption is happening mainly in the niche segments of technologically sophisticated upscale consumers and technology-…
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The benefits brought to us by recent product innovations also come with potential burdens for people who are motivated to consume by …
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Consumers’ perceptions of technology are less matters of product attributes and concrete statistical evidence and more of captivating …
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The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along …
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What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and …
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Augmented Intelligence – effective human-computer symbiosis – has the potential to address emerging challenges successfully, possibly more …
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IFTTT is a neutral platform that offers easy and free ways to get all your apps and devices talking to each other. Millions of users …
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The classical customer journey with its touchpoints is transformed into a lifelong, interactive customer relationship within an IoT-based …
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Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is …
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Whether it be the NFL, Dove, Wells Fargo, VW or countless others–managers need only open a daily newspaper to see how things can go …
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If company revenues fluctuate, the resulting volatility makes it more difficult to project the company’s future revenues and earnings and …
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Understanding consumers’ ways of thinking can help identify strategies to limit brand damage and elicit more favorable reactions from …
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The physical and social realities, mental biases and limitations of being human differentiate human brands from others. It is their very …
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In today’s world, knowing more about a brand can make people think worse of it. Rather than helping a brand, increased familiarity can …
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Brands can interact both directly and indirectly with fake news. In some instances, brands are the victims of fake news and, other times, …
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