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The GfK Consumption Trend Sensor produced by the GfK Verein provides information on the basic trends regarding individual consumption within...
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How comprehensible do product claims recommended by sustainability experts appear to consumers in Germany? And which claims are most...
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The Global Trust Report 2013 of the GfK Association provides an assessment of trust in an international comparison from the perspective of...
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The GfK Consumption Trend Sensor produced by the GfK Verein provides information on the basic trends regarding individual consumption within...
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Since 2010, the scope of the Challenges of Europe survey comprises 11 European countries: Germany, Italy, France, Poland, Austria, Great...
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The example of markets for daily consumer goods shows how qualitative growth can be achieved despite a declining population.
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Do consumers rate product recommendations higher than product features depending on their different recommendation sources?
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With an increasing amount of product alternatives to choose from, buying decisions become increasingly complex. To reduce complexity ...
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