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The Global Trust Report 2011 provides an assessment of trust in an international comparison from the perspective of consumers and citizens...
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The influence of hedonic and pragmatic qualities on the importance of recommendations and product attributes in purchase decisions.
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This paper addresses the question of the psychographic and socio-demographic
factors influencing purchasing behavior among...
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For organic food suppliers, marketing issues are gaining importance in the face of increasing competitive pressure in the organic market ...
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How great is the influence of product features relative to recommendations on purchase decisions?
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1 Introduction 2 Structural indicators for private consumption 2.1 Demographic trends 2.2 Trends regarding age structure 2.3 GfK purchasing...
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How does online reviews compare to traditional expert recommendations in influencing purchase decisions?
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What is the relationship between working memory and making advantageous
decisions in a gambling task?
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Content Wilhelm Wessels - Marketing in times of crisis Thomas Bachl - Serenity is the trump card Wolfgang Twardawa - Strategies against the...
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Using purchase data from household panels, this paper analyzes consumption patterns
for different groups of consumers over a four-year...
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Even regular customers of natural food retailers buy a range of products in conventional shopping outlets, and this both in conventi...
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Nowadays, customers increasingly exchange their product experiences in opinion forums. How can we automatically analyze this data?
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How can the AI method Case Based Reasoning enable us to solve problems based on experiential knowledge?
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Content WILHELM WESSELS Research for the brand GfK's Kronberg event sets brand standards THOMAS BACHL Between price push and consumer...
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With the help of the presented CBR system, case-based individualizations of business processes and e-services can be created.
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Contents 1. introduction
2. the treatment of a cold
3. attitudes towards health
3.1 Control beliefs about health
3.2 attitudes towards...
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Content Wilhelm Wessels Middle does not mean mediocrity
Thomas Bachl Programmed for growth
Wolfgang Twardawa In the middle to the...
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Content Health in Europe Part I
Table of contents
1. Introduction
1.1 Age structure in the nine European countries studie
1.2 Selected...
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