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HILCA, ein neues Conjoint-Analyseverfahren für Kaufentscheidungen für komplexe Produkte.
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Content 1. Introduction 2. The economic situation facing European consumers 2.1 Estimation of the current financial situation facing...
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A marketing mix model with price, distribution, promotions, and advertising spend based on consumer panel data is discussed.
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Content
Description The 2005 European Consumer Study by GfK-Nürnberg e.V. provides information on basic trends in private consumption...
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Content
1. Introduction
2. Social stratification and biographical lifeworlds 2.1 Netherlands 2.2 Austria, France and Germany 2.3 Spain and...
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Content
Subject Area: Living and Home Improvements
1. Introduction
1.1 Age structure in the eight EU countries investigated
1.2...
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Content 1 Introduction 1.1 The age structure in the eight EU countries studied 1.2 Purchasing power in the eight EU countries studied
2...
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AT A GLANCE… GFK CONSUMPTION TREND SENSOR: PERSPECTIVES GFK CONSUMPTION TREND SENSOR: BACKGROUND FINANCIAL DEVELOPMENTS AFFECTING PRIVATE...
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Content The topics The GfK Trend Sensor: Perspectives 2001 The GfK Trendsensor: Background 2001 The financial development of private...
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