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We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.
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This study investigates how tourists perceive tourism recommendations provided via social robots.
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We explore in-store navigation systems.
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Many consumer brands are already exploring the potential of the metaverse for their marketing activities.
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In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.
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We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.
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