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Narrowing the intention-behavior-gap in sustainable consumption by making participants actually buy the product.
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Measuring consumers’ perceptions of a brand’s purpose
is crucial for brand management in an increasingly
environmentally conscious world.
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How do Digital Sales Assistants impact consumer trust?
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We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.
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This research paper investigates the function of an anthropomorphic cue (eye gaze) in the context of a virtual financial advisory setting.
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The German Minister of Food and Agriculture initiated a mandatory state label for animal husbandry, revealing livestock production condition
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This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.
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We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.
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