Working Paper Series

Three Dimensions of Brand Purpose

Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers

How much is the (labelled) pig?

Cem Özdemir, Bundesminister für Ernährung und Landwirtschaft, hat ein verpflichtendes staatliches Label für die Tierhaltung...

Confusion can improve cognitive performance

In educational psychology, previous research has shown a positive association between confusion and cognitive performance, which has been...

Analyzing the temporal development of brand-related social media photos

Jeden Tag wird eine Vielzahl von Fotos in den sozialen Medien gepostet. Wie können wir sie analysieren, um Informationen über die ...

How valid are response-time measures for capturing implicit brand attitudes?

With the advent of neuroscientific approaches in marketing and consumer research, implicit processes—processes consumers may not be aware of...

Automatic analysis of facial expressions in an advertising test with Chinese respondents

An automatic system designed to infer valence (positive or negative feeling) from facial expressions, EMO Scan, was employed and evaluated...

Anwendung von Logit auf Big Data

Kombination von analytischen Lösungen für Logit-Modellen einschließlich (Vorzeichen-) Restriktionen und Nebenbedingungen.

Brand preferences modulate neural activity during expectation and evaluation of an uncertain reward

Humans may differ remarkably in their preferences for objectively similar rewards. Brand preferences, for instance, largely account for...

Improving signal detection in software-based facial expression analysis

Algorithmic and equipment-based procedures for emotion detection are often afflicted by measurement error or signal noise. In this paper, we...