Dr. Carolin Kaiser

Senior Researcher

Carolin particularly values interdisciplinary research bridging marketing, computer science and social sciences. For example, she explores how marketing-relevant knowledge can be gained from social media. Her research project "Social Media Pictures" has been awarded with the Innovation Prize of the German Market Research Association in 2016. Previously, she worked as a research associate at the Institute of Information Systems at the University of Erlangen-Nuremberg, where she earned her doctorate in the field of automated opinion analysis on the social web.


Social Media Pictures
Social Networks

Professional history:

  • Nuremberg Institute for Market Decisions, Data Science und Behavioral Science
  • GfK Verein, Fundamental Research
  • Ph.D. in Information Systems with focus on Social Media Analysis, Data Mining, Machine Learning
  • Research Assistant at the University of Erlangen-Nuremberg, Institute of Information Systems
  • Studied Information Systems at the University of Erlangen-Nuremberg

Selected publications:

Harzig, P., Brehm, S., Lienhart, R., Kaiser, C., and Schallner, R. (2018). Multimodal Image Captioning for Marketing Analysis. In Proceedings of the IEEE Conference on Multimedia Information Processing and Retrieval, FL, USA.

Paolanti, M., Kaiser, C., Schallner, R., Frontoni, E., and Zingaretti, P. (2017). Visual and Textual Sentiment Analysis of Brand-Related Social Media Pictures Using Deep Convolutional Neural Networks. In Battiato, S., Gallo, G., Schettini, R., and Stanco, F., editors, Lecture Notes in Computer Science, vol 10484, Springer, 402-413.

Kaiser, C., Ahuiva, A., Rauschnabel, P., and Wimble, M. (2016a). Are Facebook Brand Photos a Sign of Brand Love? In Proceedings of the AMA Summer Marketing Educators' Conference 2016, Atlanta.

Kaiser, C., Frey, L., Ivens, B. (2014). Characterizing Consumer-Brand-Relationships in Social Media Pictures, Proceedings of the 43rd Annual European Marketing Academy Conference, Valencia.

Kaiser, C., Kröckel, J., Bodendorf, F. (2013). Simulating the Spread of Opinions in Online Social Networks when Targeting Opinion Leaders, Information Systems and e-Business Management 11 (4), 597-621.

Kaiser, C., Schlick, S., Bodendorf, F. (2011). Warning System for Online Market Research - Identifying Critical Situations in Online Opinion Formation, Knowledge-Based Systems 24 (6), 824-836.


Dr. Carolin Kaiser