Head of Artificial Intelligence
Dr. Carolin Kaiser
Dr. Carolin Kaiser is the Head of the Artificial Intelligence Research Department at the Nuremberg Institute for Market Decisions. Her focus is on the interface between humans and machines, particularly in the areas of human-centered AI, conversational user interfaces, and human-robot interaction. In collaboration with academic and industry institutions, her research explores how artificial intelligence influences the decision-making behavior of consumers and marketing managers.
She is also a guest researcher at the Chair of Information Systems I – Innovation and Value Creation at Friedrich-Alexander University Erlangen-Nürnberg (FAU). Dr. Kaiser is the recipient of Best Paper Awards at the European Conference on Information Systems (ECIS) and the Conference on User Modeling, Adaptation and Personalization (UMAP).
Previously, she earned her Ph.D. at the University of Erlangen-Nuremberg in the field of automated opinion analysis on the web. Dr. Kaiser is an author of academic publications and a speaker at both scientific and industry-oriented conferences.
![[Translate to English:]](/fileadmin/PUBLIC/1_NIM_NIM/Team/CK_NIM_01.png "[Translate to English:]")
Current projects
- ChatGPT in Consumer Decision-Making
- AI-generated respondents
- Friend vs. Sales Assistant
- Maximizing E-commerce Sales
- The Impact of Generative AI Shopping Assistants on Consumer Decision-making
- The Human Factor in Virtual Influence
- Emotional vs Rational Robot Shopping Assistants
- Decision support at the point of sale through social robots
- AI at the Point of Sale
- Shopping Companions
- Digital Nudges for Sustainable Online Shopping
- Purpose Through the Digital Lens
- Trust: How Does Eye Contact Influence the Relationship Between Humans and Robots in Purchase Decisions?
- Artificial Voices in Human Choices
- Mobile Detection of Visual Brand Touchpoints
- Automatic Image Analysis in Social Media
- Gaining Marketing Knowledge from Social Media Images
Selected publications
- Kaiser, C., Ahuvia, A., Rauschnabel, P. A., & Wimble, M. (2020). Social media monitoring: What can marketers learn from Facebook brand photos? Journal of Business Research, 117, 707–717.
- Engel, D., Woolley, A. W., Aggarwal, I., Chabris, C. F., Takahashi, M., Nemoto, K., Kaiser, C., Kim, Y. J., & Malone, T. W. (2015). Collective intelligence in computer-mediated collaboration emerges in different contexts and cultures. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, 3769–3778.