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Brand Risk Matters



Brand Risk Matters

Vol. 10 No. 1 / 2018

Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization • Socio−Economic Risks • Brand Dilution • At−Risk Brand Relationships • Brand Performance Volatility

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The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.

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