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NIM Insights Lunch: Should Brands take a Stand?

NIM Insights Lunch on 20th January 2022: Should Brands take a Stand?

Daniel Korschun is Marketing Professor at Drexel University in Philadelphia (USA) and editor of the latest edition of the NIM Marketing Intelligence Review "Brand Activism". Daniel and the other authors show in the new issue: Something radical is happening in the marketing world. Major brands across the world are increasingly taking stands on contentious issues.

BUT: Are brands doing the right thing? Is brand activism here to stay?

Daniel investigates this question by presenting the key insights on brand activism in the NIM Insights Lunch on January 20th.

Hier anmelden (Teilnahme ist kostenlos).
Hinweis: Interessierte, die noch kein Mitglied beim NIM sind, können maximal zwei Mal kostenlos an einem NIM Insights Lunch teilnehmen.