The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide

Publications

Download

Suggested Citation

Hildebrand, C. (2019). The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide. NIM Marketing Intelligence Review, 11(2), 10-17. DOI: https://doi.org/10.2478/nimmir-2019-0010

Year

2019

Authors

Christian Hildebrand

Publication title

The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide

Publication

NIM Marketing Intelligence Review

Download

Christian Hildebrand

Whatever your perception of AI is, the machine age of marketing has arrived. To fully grasp how AI is changing every fabric of both our professional and private lives, we need to abstract beyond the presence of autonomous cars, digital voice assistants, and machines that can translate text for us. AI is creating new forms of competition, value chains, and novel ways of orchestrating economies around the world. AI is more than just technology; it’s creating a new economy. The fuel that runs this economy is the combination of computational processing power, data, and the algorithms that process this data.

AI has the potential to make our life easier, though this convenience might come at a price. There might be biases directly built in to the algorithms we use, data privacy issues, or failed AI projects in business practice. But without testing, failing, and learning from our failures, we will make no progress.

Authors

Christian Hildebrand, Direktor und Professor für Marketing Analytics, Institut für Marketing (IfM-HSG) & Universität St. Gallen, Schweiz, christian.hildebrand@unisg.ch

Share Publication

Copy link

Here you can find more exciting articles of this issue.

To the entire issue

Powered by better hardware and software, and fueled by the emergence of computational social science, digital traces of human activity can …

Thanks to the rapid progress in the field of artificial intelligence, algorithms are able to accomplish an increasingly comprehensive list …

Technological advancements in AI are continuously transforming the way companies operate, including how they interact with their customer...

The implementation of bot interfaces varies tremendously in current industry practice. They range from the human-like to those that merely …

The algorithms that control AVs will need to embed moral principles guiding their decisions in situations of unavoidable harm.

Consumers produce enormous amounts of textual data of product reviews online. Artificial intelligence (AI) can help analyze this data and …

While many customers are still reluctant to entrust themselves to Alexa, Cortona or Siri in their homes, they seem to be less worried …

Scroll to top

Other articles of the MIR issue “AI and the Machine Age of Marketing”