Talking Instead of Typing: The Power of Voice-Based Remote Controls

Suggested Citation

Interview with Jan Neumann, Senior Director Applied Al, Comcast Cable (2019). Talking Versus Typing: The Power of Voice-Based Remote Controls. NIM Marketing Intelligence Review, 11(2), 54-59. DOI: https://doi.org/10.2478/nimmir-2019-0016

NIM Marketing Intelligence Review – AI and the Machine Age of Marketing

Authors

Christian Hildebrand, Direktor und Professor für Marketing Analytics, Institut für Marketing (IfM-HSG) & Universität St. Gallen, Schweiz, christian.hildebrand@unisg.ch
Jan Neumann

Download Article

Interview with Jan Neumann, Senior Director, Applied AI, Comcast Cable

While many customers are still reluctant to entrust themselves to Alexa, Cortona or Siri in their homes, they seem to be less worried about controlling their TV sets via voice control. Comcast started offering a voice-based remote control in 2015 and has extended this service continuously. In the vast world of home entertainment, it seems that voice has come just in time to help consumers navigate and control their ever-increasing home entertainment options. Jan Neumann explains how Comcast enables its customers to comfortably boil down a huge entertainment portfolio to personally relevant content on the TV screen, and how the company remains successful in the highly competitive home entertainment market.

Authors

Christian Hildebrand, Direktor und Professor für Marketing Analytics, Institut für Marketing (IfM-HSG) & Universität St. Gallen, Schweiz, christian.hildebrand@unisg.ch
Jan Neumann

Share Publication

Copy link

Suggested Citation

Here you can find more exciting articles of this issue.

To the entire issue

Whatever your perception of AI is, the machine age of marketing has arrived. To fully grasp how AI is changing every fabric of both our …

Powered by better hardware and software, and fueled by the emergence of computational social science, digital traces of human activity can …

Thanks to the rapid progress in the field of artificial intelligence, algorithms are able to accomplish an increasingly comprehensive list …

Technological advancements in AI are continuously transforming the way companies operate, including how they interact with their customer...

The implementation of bot interfaces varies tremendously in current industry practice. They range from the human-like to those that merely …

The algorithms that control AVs will need to embed moral principles guiding their decisions in situations of unavoidable harm.

Consumers produce enormous amounts of textual data of product reviews online. Artificial intelligence (AI) can help analyze this data and …

All issues

2025-04

Influencer Marketing Relationship Building Livestream Commerce

2024-10

Platform Strategies Platforms and Brands Business Innovation

2024-04

Content Creation AI-Support Prompt Engineering

Talking Instead of Typing: The Power of Voice-Based Remote Controls

Other articles of the MIR issue “AI and the Machine Age of Marketing”

Latest issues