Stressed Out: How Stress Develops and How to Cope with It

Suggested Citation

Mortillaro, M. & Scherer, K. (2014). Stressed Out: How Stress Develops and How to Cope with it. NIM Marketing Intelligence Review, 6(1), 16-21.



Dr. Marcello Mortillaro,
Prof. Dr. Klaus Scherer
Publication title
Stressed Out: How Stress Develops and How to Cope with It
NIM Marketing Intelligence Review

Stressed Out: How Stress Develops and How to Cope with It


Stress, Burnout, Stress Measurement, Coping with Stress


Our experience of stress depends on how we evaluate the circumstances impacting our individual well-being. In principle, any event can be a stressor. Certain events can produce complex emotional states, such as a mixture of anger and worry. If such states are prolonged, they can lead to stress.

Stress can be identified by means of such expressive components as facial expression and signs of stress in the voice. Indeed, the voice is particularly sensitive to stress and is frequently used to measure stress levels.

Coping strategies differ from person to person and are not mutually exclusive. Often, people use multiple strategies at the same time. Not all of these strategies are good for individual well-being or favor a cooperation-based work culture. To avoid employee burnout, companies should keep an eye on the stress load of their employees and develop trainings to increase emotional competences and improve constructive stress management.


  • Dr. Marcello Mortillaro
  • Prof. Dr. Klaus Scherer, University of Geneva
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