Interview: Connecting Everything With Everything: The Sky Is the Limit
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Hoffman, D., Novak, T., & Tibbets, L. (2018). Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA. GfK Marketing Intelligence Review, 10(2), 48-53. doi: https://doi.org/10.2478/gfkmir-2018-0018

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NIM Marketing Intelligence Review – IoT - Consumers and the Internet of Things

Interview: Connecting Everything With Everything: The Sky Is the Limit

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Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA 

IFTTT is a neutral platform that offers easy and free ways to get all your apps and devices talking to each other. Millions of users worldwide have enabled more than 75 million Applets for over 600 services that already cooperate with the platform. Linden Tibbets, co-founder and CEO of IFTTT, explains that everything in the future will be a digital service. Connecting all these services is a tricky task and many companies are struggling with making these connections. Tibbets explains how the IFTTT platform tackles these interfaces and functions and how end users and companies can get more value from being able to connect just about everything with everything. 

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Hoffman, D., Novak, T., & Tibbets, L. (2018). Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA. GfK Marketing Intelligence Review, 10(2), 48-53. doi: https://doi.org/10.2478/gfkmir-2018-0018

Other articles of the MIR issue “IoT - Consumers and the Internet of Things”

Here you can find more exciting articles of this issue.

To the entire issue

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The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives

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Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption

The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along …

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The Complex Network of Things: When Technology is Making the Deal

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