Research
Projects Overview
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Brand Touchpoints
2019
Gaining Marketing Knowledge from Social Media Images
The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
Automatic Image Analysis in Social Media
In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....
Mobile Detection of Visual Brand Touchpoints
To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser are developing ...