Emotions, Affect and Decision-Making

In today's sensory overload, emotions act as indicators of relevance. They signal that an event is personally important. Therefore, the growing interest in the topic of emotions is not surprising. It is important for companies to know with which emotions consumers react to their advertising or their products. For many years, NIM has been dealing with the challenging question of how emotions can be captured, and it has developed two innovative methods to reliably measure consumers' emotions.

Projects

2020

Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.

2019

What is the impact of confusion on performance and quality in decision-making?

2019

Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.

2018

Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.

2018

Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?