You can filter the research projects by topic, contact person and year.
Do personal appeals support green demarketing?
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Recent experimental data suggests that branding is unable to close the trust gap afflicting circular fashion.
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Are food prices telling the full story?
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Can sustainable packaging boost product quality perceptions?
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Sustainability labels aim to guide consumer choices—but do they actually help?
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Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.
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The market share of sustainable alternatives often lags miles behind suppliers’ expectations.
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How can marketers build trust and unlock AI’s
potential?
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The study examined the differential impact of humanlike versus avatar-like across functional and prosocial advertising contexts.
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How people feel about technological change varies widely
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Generative AI is transforming market research
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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Exploring global consumer attitudes toward AI-generated marketing content.
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Investigating the effects of immersion on consumer decisions at the point of sale in virtual environments.
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Can digital technologies help consumers take purchase decisions more in line with their green attitudes?
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Why doesn't green consumer sentiment lead to greener purchases?
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AI is increasingly being used in market research. But can it actually simulate real people in surveys?
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How do consumers perceive AI-generated books?
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This study examines how proactive vs. passive social robots influence consumer emotions and behavior.
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How does the communication style of a digital sales assistant impact consumer decision making?
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How do replacement and complementary recommendations influence the purchase of products?
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The study examines the effect of retail media in interactions with digital sales assistants on purchasing decisions.
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Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
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