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Geopolitical disruption through a generational lens—a call to rethink power, strategy, and leadership.
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The report sets the scene of running a company or team during a time of immense geopolitical change.
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Consumer sentiment in Germany continues its recovery in April that began in the previ-ous month.
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Nuremberg, April 29, 2025: Consumer sentiment in Germany continues its recovery in April that began in the previous month.
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How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?
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Interview with Molly Tullis, Associate Director of Social Strategy
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Both cartoonish and realistic virtual influencers and advisors are able to effectively boost product engagement.
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An influencer career may offer unparalleled opportunities, but the personal toll of such a visible career can be profound.
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China has revolutionized online shopping through livestream commerce. Its success can be replicated in global markets.
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When selecting influencers, brands should look beyond follower count and assess the risks associated with influencer–follower relationships.
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Closing the comments section on social media is critical and impacts how consumers view the influencer and sponsoring brands.
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Influencers are becoming retail competitors, and, in many cases, they are better positioned to connect with consumers.
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Influencer marketing shifts away from calculated perfection and embraces the humor of chronically online consumers.
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Dr. Andreas Neus will leave NIM to pursue new projects. Prof. Dr. Raimund Wildner will retire from the Executive Board for age reasons.
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Consumers expect a minimal increase of the Consumer Climate of 0.1 points to -24.5 points for April 2025.
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Nuremberg, March 28, 2025: In the first survey after the new elections to the German parliament, consumer sentiment shows a slight recovery.
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