Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Sustainability
2022
DontWasteMeNow
In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
Smart Machines
One Strike and I'm Out
Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
Decision-Making
How does Acute Technostress Influence our Decision Making Behavior
Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...
How Do Risk Perception and Past Experience Shape the Future Business Model?
What factors influence the decision to innovate the business model and are there any systematic biases?
The Value of Strategic Foresight
What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
Debiasing Decision-Making in Marketing Management
Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...
Consumer Perception of Brand Purpose and the Effect on Brand Success
While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
There's Fair and there's Fair – Interaction Between Humans and Machines
Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...
Do Anthropomorphic Chatbots Influence our Financial Decision-Making?
Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.
Trust: How Does Eye Contact Influence the Relationship Between Humans and Robots in Purchase Decisions?
The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.
2021
Do Consumers Think too Linearly?
Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...
Trend Radar
By using new insights and algorithms in natural language processing and machine learning, we will summarize trends from over 100 selected
Causality in Business-Analytics and Mental Models
The question of whether a correlation identified in data is spurious or based on a causal relationship – and if so, in which direction – is...
Quantum Probability and Decisions
As part of our evaluation research, we test quantum probability using a benchmark data set to predict decisions.
Artificial Voices in Human Choices
The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.
Emotions in Marketing
2020
What the Voice Reveals: Emotions and Sharing of Experiences
Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.