Projects Overview

Gaining Marketing Knowledge from Social Media Images

The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...

Automatic Image Analysis in Social Media

In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....

Mobile Detection of Visual Brand Touchpoints

To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser are developing ...

Voice Analytics

Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.

Confusion in Decision-Making

What is the impact of confusion on performance and quality in decision-making?

Virtual Reality as Shopping Environment

Virtual reality enables a high degree of experimental control over product representations and shelf design. Augmented reality opens up new ways of supporting purchasing decisions. We are investigating these possibilities in a collaborative project with the Karlsruhe Institute of Technology.

Real-Time Emotion Measurement in Consumption Decisions

Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?

Facial Coding and Emotion Detection

Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.