You can filter the research projects by topic, contact person and year.
Research topic
Contact Person
Year
What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
Read more
Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...
Read more
While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
Read more
Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...
Read more
Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.
Read more
The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.
Read more
Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...
Read more
By using new insights and algorithms in natural language processing and machine learning, we will summarize trends from over 100 selected
Read more
The question of whether a correlation identified in data is spurious or based on a causal relationship – and if so, in which direction – is...
Read more
As part of our evaluation research, we test quantum probability using a benchmark data set to predict decisions.
Read more
The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.
Read more
Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.
Read more
The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
Read more
In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....
Read more
To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser are developing ...
Read more
Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.
Read more
What is the impact of confusion on performance and quality in decision-making?
Read more
Virtual reality enables a high degree of experimental control over product representations and shelf design. Augmented reality opens up new ways of supporting purchasing decisions. We are investigating these possibilities in a collaborative project with the Karlsruhe Institute of Technology.
Read more
Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?
Read more
Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.
Read more
![[Translate to English:]](/fileadmin/_processed_/5/9/csm_Voice_Analytics_15c4394335.png "[Translate to English:]")
