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Do personal appeals support green demarketing?
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Recent experimental data suggests that branding is unable to close the trust gap afflicting circular fashion.
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Are food prices telling the full story?
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Can sustainable packaging boost product quality perceptions?
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Sustainability labels aim to guide consumer choices—but do they actually help?
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Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.
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The market share of sustainable alternatives often lags miles behind suppliers’ expectations.
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How can marketers build trust and unlock AI’s
potential?
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Virtual influencers have become an increasingly important element of contemporary social media marketing strategies. A recent large-scale...
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In today’s fast-moving digital world, adapting to technological change is essential—but how people feel about technological change varies...
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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Exploring global consumer attitudes toward AI-generated marketing content.
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Untersuchung der Auswirkungen von Immersion auf Verbraucherentscheidungen am Point of Sale in virtuellen Umgebungen
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Can digital technologies help consumers take purchase decisions more in line with their green attitudes?
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Why doesn't green consumer sentiment lead to greener purchases?
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AI is increasingly being used in market research. But can it actually simulate real people in surveys?
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Wie nehmen Konsumentinnen und Konsumenten KI-generierte Bücher war?
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Diese Studie untersucht, wie proaktive vs. passive soziale Roboter Gefühle und Verhalten von Konsumenten beeinflussen.
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How does the communication style of a digital sales assistant impact consumer decision making?
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Wie beeinflussen Ersatz- und Komplementärempfehlungen den Kauf von Produkten?
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Die Studie untersucht die Wirkung von Retail Media in Interaktionen mit digitalen Verkaufsassistenten auf Kaufentscheidungen.
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Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
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