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Do personal appeals support green demarketing?
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Recent experimental data suggests that branding is unable to close the trust gap afflicting circular fashion.
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Are food prices telling the full story?
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Can sustainable packaging boost product quality perceptions?
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Sustainability labels aim to guide consumer choices—but do they actually help?
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Providing the carbon footprint of a dish can reduce the carbon emissions among environmentally concerned consumers.
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The market share of sustainable alternatives often lags miles behind suppliers’ expectations.
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How can marketers build trust and unlock AI’s
potential?
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The study examined the differential impact of humanlike versus avatar-like across functional and prosocial advertising contexts.
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How people feel about technological change varies widely
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Generative AI is transforming market research
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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Consumer sentiment in Germany shows no clear trend in June.
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Nuremberg, June 25, 2025: Consumer sentiment in Germany shows no clear trend in June.
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How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?
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How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?
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This study explores how proactive versus passive designs of a social robot influence user comfort and intention to engage in a retail bank.
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How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?
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How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?
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Nuremberg, May 29, 2025: Consumer sentiment in Germany shows a mixed picture in May.
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Consumer sentiment in Germany shows a mixed picture in May.
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