Human Decision-Making in a World of Smart Machines

ChatGPT in Consumer Decision-Making

This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.

Generative AI in Marketing

What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?

The Human Factor in Virtual Influence

Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers, potentially i

AI at the Point of Sale

This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.

Purpose Through the Digital Lens

How are online visibility and the perception of brand purpose related?

Shopping Companions

What does the ideal digital shopping companion look like from the consumers' perspective?

Decision support at the point of sale through social robots

How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?

Emotional vs Rational Robot Shopping Assistants

This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.

The Role of AI in Strategic Marketing Decision-Making

The potential of AI for more efficient and effective business decisions seems huge. While many operational marketing tasks are already automated, the challenging question arises how humans and intelligent machines may collaborate to improve their marketing decision-making on a strategic level.

One Strike and I'm Out

Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.

There's Fair and there's Fair – Interaction Between Humans and Machines

Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...

Do Anthropomorphic Chatbots Influence our Financial Decision-Making?

Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.

Trust: How Does Eye Contact Influence the Relationship Between Humans and Robots in Purchase Decisions?

The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.

Artificial Voices in Human Choices

The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.