Human Decision-Making in a World of Smart Machines

Whether visible or invisible in the background, smart machines are taking on more and more tasks and thus also gaining influence. In particular, artificial agents can support humans in decision-making situations. For example, robo-advisors help consumers make financial decisions, and interactive dashboards help managers make market decisions. But how does interaction with smart machines affect the quality of decisions, and how do roles and responsibilities change in the decision-making process? These are just two of a series of questions we are exploring right now.

Projects

2022

The potential of AI for more efficient and effective business decisions seems huge. While many operational marketing tasks are already automated, the challenging question arises how humans and intelligent machines may collaborate to improve their marketing decision-making on a strategic level.

2022

Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.

2022

Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...

2022

Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.

2022

The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.

2021

The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.

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