Research

Research topic "Smart Machines"

Human Decision-Making in a World of Smart Machines

Whether visible or invisible in the background, smart machines are taking on more and more tasks and thus also gaining influence. In particular, artificial agents can support humans in decision-making situations. For example, robo-advisors help consumers make financial decisions, and interactive dashboards help managers make market decisions. But how does interaction with smart machines affect the quality of decisions, and how do roles and responsibilities change in the decision-making process? These are just two of a series of questions we are exploring right now.

Projects

[Translate to English:]

2022

The Role of AI in Strategic Marketing Decision-Making

The potential of AI for more efficient and effective business decisions seems huge. While many operational marketing tasks are already automated, the challenging question arises how humans and intelligent machines may collaborate to improve their marketing decision-making on a strategic level.

Read more

2022

One Strike and I'm Out

Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.

Read more

2022

There's Fair and there's Fair – Interaction Between Humans and Machines

Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...

Read more

2022

Do Anthropomorphic Chatbots Influence our Financial Decision-Making?

Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.

Read more

2022

How Artificial Attention Shapes Human Intention

The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.

Read more

2021

Artificial Voices in Human Choices

The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.

Read more