Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Smart Machines
2023
The Human Factor in Virtual Influence
Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers, potentially i
AI at the Point of Sale
This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.
Purpose Through the Digital Lens
How are online visibility and the perception of brand purpose related?
Shopping Companions
What does the ideal digital shopping companion look like from the consumers' perspective?
Decision support at the point of sale through social robots
How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?
Emotional vs Rational Robot Shopping Assistants
This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.