Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Sustainability
2023
How much is the (labelled) pig?
Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
2021
Do Consumers Think too Linearly?
Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...