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Emotions in Marketing
What the Voice Reveals: Emotions and Sharing of Experiences
Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.
Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.
Confusion in Decision-Making
What is the impact of confusion on performance and quality in decision-making?
Facial Coding and Emotion Detection
Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.
Real-Time Emotion Measurement in Consumption Decisions
Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?