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Erding/Nuremberg, October 13, 2015: Yesterday, Prof. Dr Rudolf Aunkofer was appointed to the newly established GfK Chair of Information &...
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Nuremberg, 17 July 2015 – A change occurred at the top of the ranking of concerns in Germany this year. For the first time in 22 years,...
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User Experience, UX, Service Design, Interaction
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The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so sp
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Research on the effect of design has tended to emphasize the aesthetic dimension of product form and its global, spontaneous, and even un...
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How do you realistically assess the success potential of innovative products? This task is quite challenging because the Average Joe general
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Many companies incorporate design into their processes much too late and work sequentially instead of in an integrated manner. If, howev...
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Consumers construct and maintain self-concepts through the use of branded consumer products. Yet product choice not only reflects an act...
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Consumers purchase products with the objective of reducing pain, increasing pleasure or both. Product aesthetics primarily contribute to ...
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The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Co...
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The study shows: The top talents of the Millennial generation or "digital natives" cannot be lumped together.
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There are many myths about the generation of “digital natives” that apparently cannot live without the internet. But do these myths hold...
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With the help of CI group performance can be predicted. In this paper, we introduce a new standardized online battery to measure CI.
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Nuremberg, March 24, 2015 – Confidence in the euro is growing among Germans. This is a finding of the “Global Trust Report” 2015 conducted...
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