Projects Overview

You can filter the research projects by topic, contact person and year.

2016

2016-12

GfK Verein focus on long-term profitable growth of GfK SE GfK Verein to remain majority shareholder of GfK SE intending to enter equal...

NIM Marketing Intelligence Review

2016-11

Big data will change market research at its core in the long term because consumption of products and media can be logged electronically …

NIM Marketing Intelligence Review

2016-11

While many traditional retail banks are struggling with a business downturn, the direct bank market is enjoying steady and respectable …

NIM Marketing Intelligence Review

2016-11

New technologies have made today’s marketing faster, more mobile, more location-based, more digital, more virtual, and more automatized …

Peer-reviewed

2016-11

We show that perception of trust-related characteristics strongly depends on the nationality of the other individual.

NIM Marketing Intelligence Review

2016-11

Big data contains lots of information about consumers and allows companies real-time and data-assisted decision making to gain significant …

NIM Marketing Intelligence Review

2016-11

Location data has become more and more accessible. Smartphone applications such as location-based services collect location data on a …

NIM Marketing Intelligence Review

2016-11

The explosion of available data has created much excitement among marketing practitioners about their ability to better understand the …

NIM Marketing Intelligence Review

2016-11

The synergistic use of computer science and marketing science techniques offers the best avenue for knowledge development and improved …

NIM Marketing Intelligence Review

2016-11

Increasing global digitalization brings huge amounts of data. Finding a successful way to handle all this data and to transform it into …

Other Publications

2016-10

Other Publications

2016-10

Peer-reviewed

2016-09

More and more photos featuring products and brands are shared on social media. What do these photos say about people’s brand experiences?

2016-08

Nuremberg, August 26, 2016 – The GfK Verein does not confirm media reports stating that there is a possibility that the GfK Verein will sell...

Peer-reviewed

2016-08

More and more photos featuring products and brands are shared on social media. What do these photos say about attitudes and feelings toward

Other Publications

2016-08

2016-07

Nuremberg, Germany, July 26, 2016 – The issue of immigration is of greater concern to Germans than anything else. Roughly four out of every...

Peer-reviewed

2016-05

A multitude of photos is posted each day on social media. How can we analyze them to gain information about the temporal development of ...

2016-05

Nuremberg/St. Gallen, May 12, 2016 – When it comes to good decision-making, experience from the pre-digital era is much less valuable in the...

NIM Marketing Intelligence Review

2016-05

Leading companies succeed in creating social value at the same time as generating economic returns...

NIM Marketing Intelligence Review

2016-05

CSR activities such as charitable giving, environmental programs and ethical practices can motivate frontline employees. One of the key …

NIM Marketing Intelligence Review

2016-05

Many companies seek to take over more responsibility for their supply chain and their raw materials. Intel was one of the first companies …

NIM Marketing Intelligence Review

2016-05

Certain strategies can help minimize the gap between consumers’ willingness to purchase items and their moral standards in respect to fai...

NIM Marketing Intelligence Review

2016-05

Doing good does not necessarily imply doing well for a company. Ironically, in the case of green products it can even be quite the contrary.

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