Projects Overview

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2017

Other Publications

2017-12

The Big Data era has created a new profession: the Data Scientist. The study confirms its high relevance.

NIM Marketing Intelligence Review

2017-11

The way in which we communicate is changing radically. In the analog world, promotional communication was consumed rather passively.

NIM Marketing Intelligence Review

2017-11

In the good old days shop managers knew their customers personally and were able to tailor offerings to their needs and desires. But how …

NIM Marketing Intelligence Review

2017-11

Most analyses of the social structure of a network implicitly assume that the relationships in the network are relatively stable.

NIM Marketing Intelligence Review

2017-11

Social TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly …

NIM Marketing Intelligence Review

2017-11

In a classic seeded WOM marketing campaign, a company sends product samples to a selected group of influencers, and encourages them share …

NIM Marketing Intelligence Review

2017-11

Many social media handbooks recommend targeting customers’ close connections and encouraging consumers to spread the word about their …

NIM Marketing Intelligence Review

2017-11

Consumers have become always on and constantly connected. Search costs have plummeted, individuals’ abilities to digitally express …

Peer-reviewed

2017-10

Social media pictures are highly interesting for companies to understand their customer. How can the sentiment of a picture be estimated?

Other Publications

2017-10

The issue of immigration and integration remains the most pressing task in the country.

Peer-reviewed

2017-09

More photos featuring products and brands are shared on social media. What do these photos say about attitudes and feelings toward brands?

NIM Marketing Intelligence Review

2017-09

To avoid overtargeting consumers or targeting them at the wrong moment, mobile ads need to be relevant. Geographically, consumers have …

2017-08

Nuremberg, August 25, 2017 – “Immigration and Integration” remains the dominant topic on the list of concerns for Germans in 2017. Even so,...

Peer-reviewed

2017-05

In times of digitized markets new data sources are required in market research. How can we use pictures to gain market information?

Voices of the Leaders of Tomorrow

2017-05

The study shows: Young top talents live and expect controlled transparency.

Other Publications

2017-05

NIM Marketing Intelligence Review

2017-05

“In our increasingly digital world, more than ever before, brands must be open to a dialogue with their consumers,” Martin Wulle states in …

NIM Marketing Intelligence Review

2017-05

Online advertisers have the non-trivial job of jointly assessing the effects of banner ad design elements available in a large number of …

NIM Marketing Intelligence Review

2017-05

across all continents. To keep up with the rapid influx of new city dwellers, city leaders are turning to technology. One of the key …

NIM Marketing Intelligence Review

2017-05

Digital transformation has a strong impact on the retail industry. Activities that were once retail sector are moving to online stores, …

NIM Marketing Intelligence Review

2017-05

Crowdfunding is a method of raising funds to support a venture, usually by raising small amounts from a large number of investors.

NIM Marketing Intelligence Review

2017-05

Digital transformation requires a digital mindset and new approaches to dealing with both decision risk and decision speed.

NIM Marketing Intelligence Review

2017-05

The driving force behind our internet economy is demand-side economies of scale, also known as network effects. These arise when users …

NIM Marketing Intelligence Review

2017-05

It is not only products or services that are becoming obsolete but also organizational processes and systems because they simply no longer …

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