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Understanding consumers’ ways of thinking can help identify strategies to limit brand damage and elicit more favorable reactions from …
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If company revenues fluctuate, the resulting volatility makes it more difficult to project the company’s future revenues and earnings and …
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Whether it be the NFL, Dove, Wells Fargo, VW or countless others–managers need only open a daily newspaper to see how things can go …
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Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is …
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Nuremberg / St. Gallen, April 27, 2018 - Young top talents are optimistic about their careers. They assume that new technologies will bring...
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Our approach derives human-brand-interactions directly from social media photos. Can we also capture their emotional context?
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The Global Perspectives Barometer 2018 shows: Young top talents see positive effects from new technologies such as AI.
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The study includes empirically surveyed confidence in over 30 occupations.
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Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.
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Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?
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With the advent of neuroscientific approaches in marketing and consumer research, implicit processes—processes consumers may not be aware of...
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To minimize the potential loss of market share and profits, it is important to understand factors that drive cannibalization. Key brand …
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