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After a false start in January, consumer sentiment continues its negative trend in February.
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Nuremberg, February 26, 2025: After a false start in January, consumer sentiment continues its negative trend in February.
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Exploring global consumer attitudes toward AI-generated marketing content.
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Investigating the effects of immersion on consumer decisions at the point of sale in virtual environments.
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Can digital technologies help consumers take purchase decisions more in line with their green attitudes?
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Why doesn't green consumer sentiment lead to greener purchases?
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Consumer sentiment in Germany begins the new year with a bumpy start.
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Nuremberg, January 29, 2025: Consumer sentiment in Germany begins the new year with a bumpy start.
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This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.
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