NIM Marketing Intelligence Review

NIM Marketing Intelligence Review – Overview: All Issues

The NIM Marketing Intelligence Review is published twice a year and is designed as a themed issue. Each issue focuses on a current topic in marketing and market decisions. Take a look at Insights and browse through previously published issues.

2023-11

Virtual Consumer Experiences - The Future of Shopping in the Metaverse

Metaverse  • Virtual Shopping • Virtual Reality • Augmented Reality • Mixed...

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2023-04

Marketing Dashboards

Decision Support • Performance Drivers  • Multi-Channel-Metrics •...

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2022-11

MarTech and SalesTech

Automation • Data Management • Integration Services • Platforms • AI...

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2022-05

Conscious Consumption

Sustainability • Ethical Consumption • Responsibility • Buying Decision •...

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2021-11

Brand Activism

Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk...

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2021-05

The Dark Sides of Digital Marketing

Unintended Effects • Marketing Dystopia • Privacy • Algorithms • The...

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2020-11

The Reputation Economy

Trust • Digital Reputation • Ratings • Reviews • Platforms • Sharing...

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2020-05

Crowd Innovation: Hype or Help?

Platforms • Contests • Conflict Management • Open Strategy • Social...

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2019-11

AI and the Machine Age of Marketing

Using Digital Footprints • Algorithm Adoption • Chatbots • Moral Machines •...

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2019-05

The Future of Retailing

Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty...

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2018-10

IoT - Consumers and the Internet of Things

IoT Experiences • Meaningful Consumption • IoT Stories • IoT Adoption • IoT...

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2018-05

Brand Risk Matters

Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization...

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2017-11

The Connected Consumer

Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile...

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2017-05

Digital Transformation

Value in the Digital Era • Business Model Innovation • Platform Business •...

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2016-11

Marketing and Data Science

Big Data Analytics • Correlation and Causality • Location Data • New Skills...

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2016-05

Responsible Marketing

Doing well by doing good • Challenging competition with CSR • CSR and the...

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2015-11

Marketing meets Product Design

Strategically integrated design • Design for affect • Predicting design...

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2015-05

Truly Accountable Marketing

Marketing Accountability • Organic Revenue Growth • Marketing and Finance •...

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2014-11

Social Brand Engagement

Blogs • Co-production of meaning • Participatory culture • Brand activism •...

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2014-05

Emotions in Marketing

Stress • Feelings in Decisions • Divorcing Brands • Passion Brands •...

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2013-11

Topics Vol. 5 / No. 2 / 2013

Product reviews • User generated content and stock performance • Viral...

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2013-05

Topics Vol. 5 / No. 1 / 2013

Referral programs • C2C communication • Emotion and virality • Disruption •...

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2012-11

Topics Vol. 4 / No. 2 / 2012

Multichannel communication • Outlet closures • Technology adoption •...

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2012-05

Topics Vol. 4 / No. 1 / 2012

Zapping • Emotional intelligence • Reach • Willingness to pay • Marketing...

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2011-11

Topics Vol. 3 / No. 2 / 2011

Brand equity • Preference markets • Assortment reduction • Internal...

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2011-05

Topics Vol. 3 / No. 1 / 2011

Product assortments • Social networks • Public complaining • Conjoint...

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2010-11

Topics Vol. 2 / No. 2 / 2010

High-tech markets • Convergent products • Customization • Marketing...

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2010-05

Topics Vol. 2 / No. 1 / 2010

Cause related marketing • Customer management • Word-of-mouth marketing •...

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2009-11

Topics Vol. 1 / No. 2 / 2009

Customer Satisfaction • New Product • Partitioned Prices • Customer...

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2009-05

Topics Vol. 1 / No.1 / 2009

Shopping Momentum • Tariff Choice • Relationship Marketing • Advertising...

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