You can filter the research projects by topic, contact person and year.
This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
Read more
Interview with Adam Singolda, Founder and CEO of Taboola
Read more
A study among marketing professionals revealed a strong consensus that generative AI will significantly improve marketing activities.
Read more
A holistic and sustainable implementation of AI in businesses requires both generative and predictive AI.
Read more
A holistic and sustainable implementation of AI in businesses requires both generative and predictive AI.
Read more
AI assistance can enhance creativity and productivity, but its impact is skill-biased.
Read more
AI is a tool that can boost productivity and performance, but it requires human oversight.
Read more
To fully reap the rewards of GenAI, managers must cultivate a suite of complementary skills.
Read more
With GenAI marketers can explore a broader solution space than previously conceivable.
Read more
Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers
Read more
Nuremberg, March 26, 2024: Consumer sentiment in Germany continues to improve at a slow pace in March.
Read more
Consumer sentiment in Germany continues to improve at a slow pace in March.
Read more
February 27, 2024: Following the bitter setback in the previous month, consumer sentiment in Germany made a slight recovery in February.
Read more
Following the bitter setback in the previous month, consumer sentiment in Germany made a slight recovery in February.
Read more
Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.
Read more
January 26, 2024: 2024 shows a disappointing start for consumer sentiment: economic and income expectations and willingness to buy decline.
Read more
2024 shows a disappointing start for consumer sentiment in Germany: economic and income expectations and willingness to buy are falling.
Read more
What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
Read more
In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation
Read more
