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Nuremberg, November 27, 2024: Consumer sentiment in Germany declined significantly in November
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The study examines the effect of retail media in interactions with digital sales assistants on purchasing decisions.
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The “Challenges of Nations” study has been conducted by the NIM since 1985.
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Nuremberg, October 29, 2024: Consumer Climate in Germany continues its recovery in October.
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Nuremberg, October 29, 2024 - Consumer Climate in Germany continues its recovery in October.
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A new generation of leaders fosters sustainable practices and greater transparency – Environmental commitment beyond "business as usual".
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Frustrating purchases waste resources and harm the environment. How can we take the right steps to avoid buying the wrong items?
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Interview with Julie Roth Novack, CEO and Cofounder of PartySlate
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Responsible platforms are not as widespread as leading platforms but are able to challenge “‘hypercapitalist”’ models from the margins.
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Decentralizing digital platforms comprises many trade-offs and careful consideration of the actual goals.
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Businesses need to respond fundamentally to the different legal and regulatory challenges.
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As public regulation cannot cover all critical aspects or be ahead of developments, self-regulation is necessary to prevent exploitation.
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Chinese and US platforms share common goals, but their strategies diverge due to cultural, regulatory and market forces.
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The SHIELD framework is a critical blueprint for brands striving to excel within highly competitive platforms.
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Brands can benefit from adding platform elements to their existing products or services.
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Measuring consumers’ perceptions of a brand’s purpose
is crucial for brand management in an increasingly
environmentally conscious world.
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How do consumers in the US, Germany, and the UK currently use ChatGPT? Where do they see future areas of application?
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How can marketing support and encourage environmentally conscious choices among consumers?
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Have we seen the end of “all-natural”? Is the advertising climate too hostile for the term “environmentally friendly”? We take a closer look
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Greenhushing has not received as much attention as greenwashing. However, it too can have harmful effects for both consumers and companies.
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