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This interview with Fairphone founder Bas van Abel explores its humble beginnings and ambitious mission to transform the global marketplace.
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Having to face greenwashing accusations has become a widespread apprehension in marketing today.
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Debias by Design is a systematic guide to the most frequent and impactful decision-making mistakes in management and how to prevent them.
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After a significant setback in the previous month, consumer sentiment in Germany recovered slightly in September 2024.
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Nuremberg, September 26, 2024; After a setback in the previous month, consumer sentiment in Germany recovered slightly in September.
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How do Digital Sales Assistants impact consumer trust?
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On November 5, Americans will elect a new head of state. But which issues are really important from the voters' point of view?
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Nuremberg, August 27, 2024: After the recovery in the previous month, consumer sentiment in Germany suffers a severe setback in August.
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After the recovery in the previous month, consumer sentiment in Germany suffers a severe setback in August.
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Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
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Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.
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Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?
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The explosion of ideas through crowdsourcing and generative AI offers immense innovation potential.
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Consumer sentiment in Germany improved noticeably in July. Just a Brief Flare-Up?
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Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
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Nuremberg, July 24, 2024: Consumer sentiment in Germany improved noticeably in July. Just a Brief Flare-Up?
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