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All issues

2025-04

Influencer Marketing and the Creator Economy
Influencer Marketing Relationship Building Livestream Commerce
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2024-10

Platform Business
Platform Strategies Platforms and Brands Business Innovation
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2024-04

Generative AI - Reshaping the Marketing Landscape
Content Creation AI-Support Prompt Engineering
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2023-11

Virtual Consumer Experiences - The Future of Shopping in the Metaverse
Metaverse Virtual Shopping Virtual Reality
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2023-04

Marketing Dashboards
Performance Drivers Multi-Channel-Metrics ESG-Metrics
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2022-11

MarTech and SalesTech
Hybrid Marketing Robots Virtual Reality
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2022-05

Conscious Consumption
Sustainability Ethical Consumption Consumer Resistance
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2021-11

Brand Activism Go to issue

2021-05

The Dark Sides of Digital Marketing Go to issue

2020-11

The Reputation Economy Go to issue

2020-05

Crowd Innovation: Hype or Help? Go to issue

2019-11

AI and the Machine Age of Marketing Go to issue

2019-05

The Future of Retailing Go to issue

2018-10

IoT - Consumers and the Internet of Things Go to issue

2018-05

Brand Risk Matters Go to issue

2017-11

The Connected Consumer Go to issue

2017-05

Digital Transformation Go to issue

2016-11

Marketing and Data Science Go to issue

2016-05

Responsible Marketing Go to issue

2015-11

Marketing meets Product Design Go to issue

2015-05

Truly Accountable Marketing Go to issue

2014-11

Social Brand Engagement Go to issue

2014-05

Emotions in Marketing Go to issue

2013-11

Topics Vol. 5 / No. 2 / 2013 Go to issue

2013-05

Topics Vol. 5 / No. 1 / 2013 Go to issue

2012-11

Topics Vol. 4 / No. 2 / 2012 Go to issue

2012-05

Topics Vol. 4 / No. 1 / 2012 Go to issue

2011-11

Topics Vol. 3 / No. 2 / 2011 Go to issue

2011-05

Topics Vol. 3 / No. 1 / 2011 Go to issue

2010-11

Topics Vol. 2 / No. 2 / 2010 Go to issue

2010-05

Topics Vol. 2 / No. 1 / 2010 Go to issue

2009-11

Topics Vol. 1 / No. 2 / 2009 Go to issue

2009-05

Topics Vol. 1 / No.1 / 2009 Go to issue

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Projects Overview
New Technologies
Behavioral Science
Social Trends
Labs
Research Advisory Board
NIM Studies
NIMpulse
Voices of the Leaders of Tomorrow
Latest consumer climate
All releases
History of the GfK Consumer Climate
Method
NIM Marketing Intelligence Review
NIM INSIGHTS Research Magazine
NIM Research Reports
Academic Papers
NIM Market Decision Day 2025
NIMCon
NIM Distinguished Speakers
NIM Workshops
NIM Insights Lunch
Cooperation Partners
NIM Consumer Interaction Space
Researchers
Practice
Students
External conferences
The NIM
History
Team
Committees
Articles of Association
Membership
Annual Reports
Jobs